What is it?
It is one of those very simple, but clever ideas that make perfect sense once you've heard about them. A friend called it jokingly "a dog-tag" and it kinda does the same job.
RoadID is a small metal tag with engraved important contacts and information, medical or anything else, that you wear on your wrist or ankle. I got the ankle version as it also doubles as a place for your timing chip when running in a competition.
Why you need it?
I run 40-60 km every week (mostly country roads and forests when I'm home, or unfamilliar streets and parks when I'm travelling). With this little metal plate I have the peace of mind that all my details and my family will be immediately available in case of an emergency. And it's a pretty cool dog-tag too ;)